Mara Colts Football
Charlotte, NC | November 4, 2017
The Matthews Athletic and Recreation Association (MARA) organization was founded in 1956 for the purpose of providing the youth in the Matthews, North Carolina an organized association for sports and recreational activities. Located at Arthur Goodman Park, MARA as an organization strives to provide a balance of strong leadership and an involved community.
Youth Football League is at the heart of that mission.
In collaboration with LeagueSide, I had the opportunity to document the Colts' last game of the year in the Bowl.
Driven by the understanding that kids who play sports perform better in school, live healthier lives, and grow up to be more successful adults, LeagueSide is marrying grassroots marketing and social impact to get kids off the bench and into the game. Founded by two Venture For America Fellows, LeagueSide believes that if we made it easy to sponsor youth sports leagues around the country, companies could market to this highly-engaged audience and give back to the community by helping lower the cost for kids to play sports.
LeagueSide offers a platform through which companies can sponsor local youth sports leagues in the most intimate of ways -- from logos on kids’ jerseys to tables at games and sweepstakes. HomeAway, the vacation rental company, provided sponsorship for the MARA Colts Football league this season.